question 01
Is what you're building durable — or is it dependent on a platform that could change its algorithm tomorrow?
question 02
Are you building relationships that generate inbound trust — or are you just broadcasting?
question 03
Do you have a skill that requires a presence — an actual human in the room — or can a model do what you do for free by next year?
question 04
Are you building for depth or reach? Because those require very different architectures.
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